CALL FOR PAPERS PUBLICATIONS - JOURNAL

ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH

 ISSN: 2249-8826

 E-Mail: zibemr@zenithresearch.org.in

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MANUSCRIPT SUBMISSION

Research paper prepared in English in MS word   template not exceeding 12-15 single spaced typed pages should be submitted electronically as attachment at E-mail Id of Journal. The submitted manuscript must not have been previously accepted for publication or under review elsewhere. The Editor relies upon the evaluation reports provided by the reviewers, the originality and relevance of the ideas addressed in the article and the possible contribution to the journal in deciding whether to accept the manuscript for publication.

IMPORTANT DATES

LAST DATE OF SUBMISSION: 15 may, 2012

DATE OF NOTIFICATION OF ACCEPTANCE: 25 may, 2012

Kindly visit our web-site for comprehensive submission and publication guidelines

www.zenithresearch.org.in

Call for Papers

International Conference on

Marketing Paradigms in Emerging Economies

Date: 4-5 December, 2012 | Venue: Banaras Hindu University

Submission deadlines:  Abstracts - 15 July 2012; Full Paper - 31 August, 2012

Registration Deadline: 31 October,  2012

Website: www.fmsbhu.ac.in   Email to: icombhu12@gmail.com

The Past decade has seen some of the developing countries transform from mere export destinations into biggest markets with lucrative consumption patterns and enormous growth potential. These economies are rapidly catching up with innovative business practices and technological enhancements which have brought them mostly at par with global business giants. Traditional models of marketing are being redesigned in the wake of modern challenges faced by the firms. Excessive reliance on 4 P’s model had restricted the marketing growth of firms. Marketers have been striving hard to find a way out.

In this backdrop, Faculty of Management Studies, Banaras Hindu University, which has been delivering management education since 1968, is organizing an International Conference on “Marketing Paradigms in Emerging Economies” on 4-5 December, 2012. The conference aims at providing a platform for cross fertilization of ideas among Academicians, Researchers, Practitioners, Entrepreneurs, Domain experts and students.

It is important to mention that the whole Nation is celebrating the 150^th birth anniversary of the Visionary Founder of Banaras Hindu University, Mahamana Pandit Madan Mohan Malviya Ji. This Conference will also be part of the University’s endeavor to commemorate this mega event.

THEMES OF CONFERENCE:

Research papers and articles addressing any significant issue or covering some innovative marketing frameworks and practices with special reference to emerging economies are invited from both academicians and practitioners. Papers should originate from real business practices in the emerging economies or some empirical research work done in this area.

The Conference invites papers on following marketing issues :

·                  Designing and managing market offerings in emerging economies

·                  Customer Relationship Management

·                  Supply Chain Management

·                  Integrated Marketing Communication

·                  New Product Development

·                  Brand Management

·                  Strategic Pricing

·                  Sustainable Marketing Practices (including de-marketing, counter-marketing)

·                  Growth from lower middle and base-of-the-pyramid markets

·                  Services Marketing

·                  Advertising and Media Management

·                  Sales and Distribution

·                  Competitive market structure of emerging economies

·                  Strategic Marketing Initiatives

·                  Women and the marketing paradigms in emerging economies

·                  Status of Consumer Awareness and its impacts on the emerging markets

·                  Consumer Behaviour

·                  Technology in Marketing

·                  And any other theme of relevance.

PAPER SUBMISSION GUIDELINES, REVIEW PROCESS & ACCEPTANCE NOTICE:

Please email by the deadline a copy of a Completed or Nearly Completed Paper or an Abstract in word file. The cover page should include the author(s) name, affiliation, address, phone and email of each author and the name of the track. All papers will be blind reviewed and outcome in terms of whether accepted or not will be announced within two weeks after arrival of the paper. References should be as per APA norms.

SUBMISSION DEADLINES: 

Date of Abstract Submission: 15th of July, 2012. (Abstract should be of Minimum 300 words including Problem, Aim, Research Methodology, Finding, Implication)

Communication of Acceptance: 31st of July, 2012.

Submission of full paper: 31st of August, 2012.

Registration Dead line: 31st of October, 2012.

REGISTRATION FEES AND PUBLICATION FEES: 

·Basic registration fee (includes lunch and break-foods for 2 days, and one dinner) plus conference kit:

Rs 5000/- for industry delegates

Rs 3000/- for delegates from Academia

US$ 300 – for foreign delegates

Rs. 2000/- – for Student Delegates

Registration after 31 October 2012 with a late fee of Rs. 500 -/or US $ 50.

WHO TO SEND PAPERS to: Please send your paper to Dr. Alok Kr. Rai, Chair-Paper Review Committee viaicombhu12@gmail.com , alok.fmsbhu@gmail.com

FURTHER INFORMATION : Further information regarding the conference fees,  accommodations, visa and publication opportunity, please visit the conference website.

Conference Chair: Dr Usha Kiran Rai, Professor (Marketing), Faculty of Management Studies, Banaras Hindu University.